Hi, we’re Within3.

For life science companies, few things are more important than selecting and engaging with key experts, from doctors to payers to patients. But compliance constraints abound, time is of the essence, and choosing experts from around the world and engaging them across multiple time zones and languages means that the old way of hosting conversations—virtual or not—poses massive logistical problems. And once those engagements are complete, life science teams are still challenged to collate, interpret, and share the results with internal and external stakeholders. At each of these inflection points, there’s an insight gap—and it’s wasting years of time and billions of dollars.

We built Within3 to fix this. And while we were building it, we saw an opportunity to do more—a chance to make conversations with experts richer and more valuable in the process.

So we kept building. We created a better way to find the right experts for every conversation and designed systems to foster more active discussions, so companies could uncover critical insights faster. We developed translation features to allow for more efficient global engagement. We created tools for compliance and security. And we capitalized on the power of AI to help teams sort through the noise, focus on scientific and market signals, and make faster decisions to drive their projects forward. 

In everything we did, we worked toward a common goal: To help life science teams get more value from every engagement so they can move quickly to deliver life-changing therapies to patients around the world.

And that goal still drives us today.


Chief Executive Officer

Lance P. Hill

Lance Hill, Founder & CEO

Lance joined Within3 as Chief Executive Officer in 2007. Under his leadership, the world’s top 20 pharmaceutical organizations and leading medical device companies have come to place their trust in the Within3 platform and value proposition.

“When key healthcare stakeholders – caregivers, patients, scientists, physicians, and policymakers – share ideas, everyone’s healthcare improves,” Lance says. “Within3 is committed to breaking down healthcare communication barriers and driving innovation throughout the industry.”

Prior to joining Within3, Lance served as Vice President and General Manager of webMethods’ worldwide Service Oriented Architecture software business. Previous roles include enterprise engineering and e-business architecture for IBM Global Services and National City Bank.

Senior Vice President

Kim Cerri


Kim Cerri, Senior Vice President, Engineering

Kim is one of Within3’s longest tenured employees, joining the team as a Software Engineer in 2007 before advancing through Technical Lead and Director of Engineering roles and taking on responsibilities as Senior Vice President of Engineering in 2013.

“My favorite part of the Within3 team is the culture,” says Kim. “The phrase, ‘Be the culture you want to work in’ is repeated often in our company meetings, and that is everything. You can’t expect an amazing work culture to happen to you, you have to cultivate it. Even more important, you have to protect it and weave it into everything you do. It’s amazing what can happen when people feel appreciated, empowered, and heard.”

Kim holds a Master of Science in Management, Information Systems, from the Weatherhead School of Management at Case Western Reserve University and a bachelor’s degree in computer science from the University of Mount Union.

Senior Vice President

Peter Gannon

Business Partnerships

Peter Gannon, Senior Vice President, Business Partnerships

Peter is nearing one decade of service at Within3, including roles as Regional Vice President and Senior Director of Sales. He is ultimately responsible for Within3’s business development efforts, sales, and partnerships. 

“Generational technologies come around once in a lifetime,” Peter says. “Their ability to generate business efficiency and knowledge collaboration can advance science and medicine faster and with greater accuracy. Our clients are growing their businesses by expanding engagement with key customer segments, increasing productivity, and ultimately accelerating the product development cycle. Technology and expertise will continue to be the cornerstone where humans and medicine interact promising great potential and even greater returns.”

Peter holds a bachelor’s degree in communication from Iona College.

Senior Vice President

Samantha McAloney

Product Management

Samantha McAloney, Senior Vice President, Product Management

With nearly two decades of healthcare technology experience, Samantha guides the product vision for Within3 and leads product management, user experience, and quality assurance functions.

“We obsess over building a product that will gain the highest quality insights and collaboration in the life sciences industry,” says Samatha. “Collaboration – internal and external – is so important when developing drugs and devices that will save lives. Our team ensures the product is easy to use and drives the collaboration that life sciences companies require.”

Samantha holds a master’s degree in Engineering and Management from the Weatherhead School of Management at Case Western Reserve University and a bachelor’s degree in computer engineering.

Senior Vice President

Amanda Sweeney

Client Success

Amanda Sweeney, Senior Vice President, Client Success

Amanda joined Within3 in 2014 and assumed the role of Senior Vice President of Client Success in 2017. She is responsible for ensuring our clients get the maximum utility and value from their investment in our products and services, including building awareness for upgrades, new products, and new features.

“I love uncovering the common threads we all have and how our team connects with one another and works cohesively for common goals,” Amanda says. “When I first joined Within3 in 2014, we were very much a virtual advisory board platform, and our services aligned to that offering. As our platform and services have evolved so has our ability to educate our clients on how to utilize the Within3 platform beyond virtual advisory boards to achieve their business goals.”

Amanda holds a bachelor’s degree in international relations.

Senior Vice President

Whitney Hausmann


Whitney Hausmann, Senior Vice President, Marketing

Whitney brings more than a decade of medical technology marketing and sales experience to Within3. From strategic marketing plans and execution, team building and revenue growth generation to key opinion leader engagement, Whitney is highly proficient in the tools and methods required to generate measurable success from marketing and sales synchronization in the life sciences industry.

“My passion lies in building marketing departments from the ground up and putting the right tools in the right places for the right companies, regardless of size,” Whitney says. “Ultimately it’s about achievement in growth for the company and for the individual members that make up the team.”

Whitney holds an MBA in biotechnology and health industry management from Penn State University and a bachelor’s degree from St. Joseph’s University.

Chief Financial Officer

Milton Goss

Milton Goss, Chief Financial Officer

Milton Goss joined Within3 as Chief Financial Officer in 2021. Goss has experience building and leading teams at multinational corporations and high-growth private-equity owned companies. His strengths include business modeling, strategy formulation and execution, mergers & acquisitions, and business operations ecosystem development.

“As a former engineer and product marketer, I have unique insight into research and product development and how they affect the business overall,” says Milton. “We are here to support life science teams and help them be more successful and have better business outcomes.”

Goss holds a bachelor’s of science and engineering in Chemical Engineering from the University of Michigan and a MBA with Honors in Finance & Marketing from Boston University.

Chief Technology Officer

Jason Smith

AI and Analytics

Jason Smith – Chief Technology Officer, AI & Analytics

Jason Smith joined Within3 in April 2021 through the acquisition of rMark Bio, where he was the co-founder and CEO. Jason began his career at IBM and ATI Research, while studying computer science at Harvard University. He was recruited out of school to the west coast where he became a serial entrepreneur in the fields of video encryption, high-performance computing and bioinformatics. As a founding executive, Jason was instrumental in building and selling multiple companies – Cryptocybernetics, Gray Area Technologies, Idea Pattern and xSides. Jason served as the VP of Corporate Development at Seattle-based Venture Studio, BE Labs. While at BE Labs, he led investment and development of multiple startups in areas of social networking, data analytics, distributed systems and consumer experiences. After BE Labs, Jason moved to Chicago to launch rMark Bio – an AI platform for the life science industry.

“At Within3, I focus on how we leverage artificial intelligence to help our life science customers understand the impact of their strategies on the lives of patients,” says Jason. “The data is there – we just have to leverage it. We use our AI to break down silos in data, understand the value of data, and deliver products that empower our customers to make impactful decisions.”

Jason has been granted multiple domestic and international patents. He is an active angel investor, startup advisor and board member.

“The Within3 platform is well-designed and
allows continued engagement with our thought