Most pharma organizations recognize the need for sophisticated insights reporting, and many appreciate the role AI plays in facilitating that work. Those that are truly leading the way in insights reporting are embracing the third generation of insights implementation – solutions powered by generative AI. These pioneers leverage AI for various high-impact use cases, setting themselves apart from those stuck in earlier models.
Recent surveys of medical affairs professionals by MAPS and Reuters confirm a widening gap between genAI adopters, and those who are yet to move past generations one and two.
The Within3 Insights Management platform uses generative AI to support the insights reporting process. But how does it work? With the help of Within3 CEO Lance Hill, we’re going ‘under the hood’ of our solution to explain why the third generation of insights implementation is so transformative for pharma companies.
What does the Within3 Insights Management Platform do?
“Without a solution like Within3, organizations are flying blind in terms of their medical and commercial strategies, and whether they’re impacting the market in a positive way.”
– Lance Hill, CEO, Within3
Across the pharmaceutical industry, the understanding of medical insights and their importance to strategic decision-making continues to evolve. The Within3 Insights Management Platform helps further align insights with medical and commercial strategies, helping organizations understand whether those strategies are working as they should.
Data silos often obscure the full market picture, making it difficult for pharmaceutical companies to align medical and commercial strategies with real-world data. Organizations access numerous data sets – including field interactions, social listening data, medical congress data, market access data, and more – and these data sets are often siloed, and disconnected from strategy.
“Until now, there hasn’t been sufficient developments in artificial intelligence to bring those complex data ecosystems together, and answer organizations’ pressing questions.”
– Lance Hill, CEO, Within3
Before generative AI, aggregating this data was slow, costly, and prone to human bias. Within3’s platform changes that, quickly consolidating and cleaning data to offer a single, unbiased source of truth.
Why invest in Within3, versus building your own solution?
Organizations that wish to embrace the third generation of insights implementation can either license a third-party solution like Within3, or attempt to build their own platform from scratch. However, there are significant downsides associated with the ‘build-your-own’ approach.
“A lot of organizations are investing – in some cases – millions of dollars to build out internal solutions..”
– Lance Hill, CEO, Within3
The Within3 Insights Management Platform is available right out of the box, and licensing our solution is far more efficient and cost-effective than attempting to build one from the ground up.
As well as being difficult and expensive, BYO solutions take so long to reach maturity that the technology they’re based on is usually obsolete by the time they’re finished. By contrast, Within3 is the market leader in implementing artificial intelligence to address the insights and strategy problem.
“We aggregate data from more than 800 social sites and news sources, more than 300 million lives’ worth of claims data, five years of global scientific publications and clinical information, and transparency information from more than 30 countries.”
– Lance Hill, CEO, Within3
The inevitable conclusion is that BYO solutions simply can’t compete with what insights management companies like Within3 are offering.
How does Within3 work with clients?
“All Within3 solutions include client success services to ensure that everyone who adopts our solutions can use them as though they were an expert.”
– Lance Hill, CEO, Within3
Even the most sophisticated technology is worth little unless it’s applied in tandem with an organization’s strategy, and used to support its goals and objectives. Customer support – and developing a thorough understanding of clients’ strategies – is key to the Within3 approach.
“Our solution starts off with our client’s strategy. We work with our clients to understand their medical or commercial strategies relative to a particular therapy or compound. Then, we use that strategy to train our AI models. That becomes the foundation for our data analysis.”
– Lance Hill, CEO, Within3
Within3 then works to aggregate those data sets we mentioned earlier – augmenting them with client data aligned specifically with the client’s strategy. This cleaned, aggregated data then goes through a process of reporting and analytics to output readable, actionable reports capable of saving clients countless hours in communicating insights across the organization.
What makes Within3 unique?
There are other insights management solutions on the market – though no insights management platform is as comprehensive as Within3.
“We’re the only solution that covers the entire insight and strategy process from strategy definition, all the way through to cross-organizational communication and action.”
– Lance Hill, CEO, Within3
While other solutions feature AI-powered dashboards, or interface with open-source generative AI programs like ChatGPT, Within3 stands out as the only platform that seamlessly integrates strategy definition, data aggregation, and real-time insights reporting powered by generative AI. It remains the most advanced product of its kind on the market.
Our market superiority is backed by client testimonials. We’re helping them understand and refine their medical and commercial strategies – resulting in better outcomes. We’re saving them countless hours on processing, understanding, and communicating insights organization-wide. And we’re helping clients replace various point solutions throughout their tech stack with our single, straightforward Insights Management Platform. And these benefits are reflected in what our clients have to say about us:
“We’re in a really good place. It streamlined our efforts and also helped us reduce costs… that was a great benefit.”
– Medical Affairs Team Lead, Top 20 Pharma Company
“It saves me a lot of time from a documentation perspective. I think it will help significantly.”
-Top 20 Pharma Client
Are you ready to see the power of third-generation insights in action? Schedule a demo today to transform how your organization uses data for strategic decision-making.