Within3 channel partner director Angela Labrozzi recently moderated a panel discussion, “Virtual Strategies for Successfully Reaching Audiences,” during NEXT Pharma Summit’s virtual Patient Week event. Along with Nichola Gokool of Parexel and Jared Ou-Young of MedicalWriters.com, Angela discussed how life science companies will approach engagement as the industry slowly explores when and how to resume in-person interaction in 2021. Key topics included:

• Events and medical congresses will continue to be strictly virtual in the first half of the year, with Q3 and Q4 event planners taking a wait-and-see approach
• What we learned in 2020 from a technology, process, and compliance standpoint – and what lessons we’ll carry into 2021 and beyond
• Without the buzz of an in-person exhibit hall, how do event planners repurpose budgets to ensure meaningful interactions and share data in an appropriate manner?