A patient advocacy organization focused on digestive health issues wanted to create an online patient education community. This virtual environment needed to be a secure, trusted virtual space for patients to communicate and obtain information.
Business Challenges & Goals
- Strengthen commitment to patients with free access to resources, information, and virtual education opportunities such as webinars and podcasts
- Gain access to unprompted insights through interactive discussions
- Increase awareness among HCPs by creating a place to feature experts, including top gastroenterologists, GI-expert dieticians, and clinical psychologists to provide insight and guidance on common digestive health-related topics
Insights & Actions
The organization created an online patient support community on the Within3 insights management platform, which provides robust features to ensure a good experience for more than 100,000 member patients:
- Blinded identities to ensure members’ safety and privacy
- Hashtag functionality to organize content for searchability
- Ability to host resources like webinars, podcasts, and blogs
The Within3 platform also provides opportunities to add community experts to virtual advisory board conversations and other engagement applications, leverage Within3’s insights reporting capabilities, or use social listening to monitor online conversations about key terms, products, and scientific topics.
Business Results & Metrics
- Established a successful online community where patients share common experiences, join discussions, interact with fellow members, and learn from experts in the GI field
- Enhanced patient support through community managers and patient advocates sharing up-to-date research and data
- Provide consistent content updates increase the likelihood that members will return often and be actively engaged
- Maintain patient privacy so members feel comfortable sharing and interacting without disclosing too much personal information
