The Makings of a Blockbuster: Why Good Science Isn’t Enough.

Five of the most commercially successful drugs in history weren’t the most novel molecules in their class. In several cases, they weren’t even the most promising candidate in their own pipeline. They became blockbusters because a leader on that team saw something no one else did, built the evidence to support it, and executed with conviction.

This eBook explores real-world examples of launch teams that capitalized on strategic opportunities to achieve blockbuster sales, and reveals how other teams can replicate their success with the help of continuous market intelligence.

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