What is the insight gap, and why should you care? In a recent MAPS Elevate podcast episode, Within3 CEO Lance Hill and Executive Director, Medical Affairs Mike Abbadessa talk about how life science companies might be missing out on critical information by viewing insight-gathering as a set of actions rather than a holistic process. While engaging KOLs to generate data point observations is an important part of the insight collection process, it’s not a standalone activity.
For medical affairs, clinical, and commercial teams, insight-gathering is a painstaking – and sometimes painful – process. Sources of insight might include large-scale events like medical congresses, regular advisory board meetings, and one-on-one KOL meetings. Data from all of these interactions end up in different systems or documents and is siloed across the organization, even among teams that work together closely. This creates insight gaps that lead teams to base decisions on outdated or irrelevant information.
This fragmented approach results in a lot of manual work, slowing down the product development process and costing billions. In this discussion, Hill and Abbadessa talk about the importance of proper insights management, how technology can enable a more unified approach, and how life science teams stand to benefit.
Listen to the MAPS Elevate podcast episode “What is the insight gap, and why should you care?”
