A live on-site meeting would not be possible during the event because not all physicians would be available simultaneously. The medical affairs team decided to use the Within3 insights management platform to collect information virtually from the physicians daily during the congress. The team set up three congress “huddle” sessions on the platform, in addition to a post-congress advisory board session. Physicians were invited to one or more of the huddle sessions based on specialization in different disease variants, and all of the physicians were invited to participate in the post-congress session.
During the congress, the medical affairs team uploaded copies of posters presented at the event. In the three huddle sessions, physicians answered questions about the poster presentations. This approach did not require the physicians to attend a live meeting during the event yet still allowed the team to collect insights in near real-time. The post-congress session enabled physicians to provide final thoughts even as they traveled home and returned to their regular schedule.