The medical affairs team decided to reach out to patient advisors via the Within3 virtual engagement platform, which would not require the patients to travel or all be available to attend a webcast at the same time. This was especially important given that patients were located in the United States, Europe, and Canada.
Patients answered multiple-choice and open-ended questions, including How willing do you think people would be to participate in the study? and How do you educate yourself and your community about your condition? Participants also used Within3’s document annotation features to provide input on patient-facing materials. During the sessions, moderators used the platform’s built-in tools to remind or encourage patients to respond to questions or contribute to the conversation.