Life science and pharma companies have long looked to key opinion leaders (KOLs) for insights and advice. KOLs are highly respected and highly influential within their often large networks of peers. They are usually researchers, physicians, or other healthcare providers (HCPs) and extremely knowledgeable about their particular areas of expertise – it’s not surprising that the industry has recognized and embraced their value as strategic partners. But over the last few years, the pharma and medical device industries have increasingly moved to occupy virtual spaces, and the thought leaders have set up shop here, too. This new breed of influencers are known as digital opinion leaders (DOLs), and they aren’t quite as easy to recognize as their traditional forebears. Some life science teams are taking a closer look at how to use DOLs and harness their unique perspective.
In this e-book, you’ll learn the difference between KOLs and DOLs, how to identify DOLs and their spheres of influence, how to engage these digital influencers, and the best ways to leverage their specific expertise to get deeper, more applicable, and more actionable insights throughout the product development process.
