Life science and pharma companies have long looked to key opinion leaders (KOLs) for insights and advice. Now, a new breed of experts is here: digital opinion leaders or DOLs. In this guide, we’ll share everything we know about how to use DOLs to get more actionable insights to drive your strategy.
KOLs are highly respected and highly influential within their often large networks of peers. They are usually researchers, physicians, or other healthcare providers (HCPs) and extremely knowledgeable about their particular areas of expertise – it’s not surprising that the industry has recognized and embraced their value as strategic partners.
But over the last few years, the pharma and medical device industries have increasingly moved to occupy virtual spaces, and the thought leaders have set up shop here, too. This new breed of influencers is known as DOLs, and they aren’t always as easy to recognize as their traditional forebears. Some life science teams are looking closer at how to use DOLs and harness their unique perspective.
In this e-book, you’ll learn:
- The difference between KOLs and DOLs
- How to identify DOLs and their spheres of influence
- How to engage digital influencers in your insights management platform
- The best ways to leverage their specific expertise to get deeper, more applicable, and more actionable insights throughout the product development process