WHITE PAPER – JULY 30, 2021
Life science companies have always been challenged to effectively develop, launch, and market new products in a competitive and fast-moving industry. Driving these decisions are expert insight from physicians, patients, payers, and internal stakeholders. But what if teams aren’t talking to the right experts, or are engaging them ineffectively? And what happens if those insights aren’t quickly used to inform strategy? This problem is known as the insight gap – a costly and risky problem that wastes time and money. In this paper, learn how to identify where the insight gap occurs, what causes it, and how to solve it.
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