In MeetingsNet, Within3 CEO Lance Hill discusses the company’s strategic partnership with Array Live, a life science event content engagement platform.
“We’ve observed the evolving market and realized our combined technologies fulfill a crucial need,” said Hill. “The partnership allows for clearer, more effective engagement strategies and data-driven support, which aids complex decision-making.”
From Array’s perspective, “the partnership extends the value of meetings beyond the ballroom,” said Cindy McVey, Array’s Director of Marketing. “Rather than seeing meetings as one-off events where information is shared with attendees and one data set is generated, stakeholders can now conduct meaningful work before, during, and after a meeting with a more robust data set that tells a holistic story about the understanding, opinions, and insights of meeting participants.”
“The key is the ability to develop a linear process where education, training, marketing, and generation of insights are integral before, during, and after meetings,” added McVey.
Read the full article in MeetingsNet to learn more about how Within3’s insights management platform and insights reporting work alongside the Array platform.
