Insights management for pharma commercial and marketing teams

challenges in oncology drug development

How can commercial pharma teams use technology to optimize launch activities? A majority – 85% – of industry executives say they expect to restructure their commercial models in the next few years. Teams need to know how to prioritize what should change, and how to make these changes without disrupting work in progress.

In this guide, we’ll cover some of the challenges facing commercial pharma teams as they strive to future-proof systems and processes with an eye toward launch excellence, and discuss:

  • Why insights management technology is gaining ground
  • What the new normal looks like for commercial teams
  • 3 key areas where tech can be transformative

Download the guide to get started on your insights management journey.

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