In the life science industry, insights are a turning point – a pivotal moment that could shift a strategy, impact a discovery, change a life.
We wanted to understand how medical affairs teams work with insights: how they generate and analyze them, use and share them, and what obstacles they encounter. In early 2023, we partnered with Reuters Health to go directly to the source – you and your peers – to learn more.
Here is what we heard:
- You’re confident about how much data you collect but struggle to process, aggregate, and share it across multiple systems and teams.
- Budgets and headcounts challenge you.
- You want to simplify and focus on insights, not noise.
The impact: missed opportunities, missed deadlines, and internal misalignment.
Some of you are finding a way forward by shifting to a centralized, end-to-end insights management strategy. And here’s the good news: it’s working. Most medical affairs professionals with a more centralized approach said they work more effectively.
In short, we learned a lot from you – and now we’d like to let the data speak for itself.