CASE STUDY – AUGUST 21, 2020

Medical Aesthetics Virtual Advisory Board, APAC

A medical affairs team wanted to obtain feedback from a group of physicians experienced in treating a specific type of neurological injury and a condition related to the injury. The team wanted to present details about a new therapy option — a portable medical device — to treat the related condition, then gather the physicians’ thoughts on the new therapy.

GOALS

A medical affairs team within a leading global pharmaceutical company wanted to obtain insights on the use of a specific procedure among aestheticians from Mainland China and Taiwan.

The team’s objectives included:

  1. Gather insights about the real-world practice of the procedure
  2. Discuss patient selection strategy and satisfaction assessment
  3. Understand decisions around adverse event management and monitoring

SOLUTION

The team used the Within3 virtual engagement platform to hold a 10-day virtual advisory board with 9 aestheticians based in Mainland China and Taiwan. During the session, participants responded to 17 open-ended and multiple-choice questions. During the session, which was conducted in Chinese, moderators were able to see the aestheticians’ responses and ask follow-up questions or probe for more information. Questions in the session included Based on your experience, what kind of follow-up treatment plan will you provide for dissatisfied patients? and If delayed pain occurs, how will you provide treatment and communication?

8

Participants

17

Questions

RESULTS

By using different question types across three sections of content, the aestheticians could easily stay engaged throughout their time on the platform, or stop and return to the session when it was convenient for them. Because the platform is accessible on any connected device, participants were able to contribute to the session on their own schedule. At the conclusion of the session, the aestheticians participated in a live webcast to further discuss the results of the advisory board.

172

Participant responses

38

Transcript pages

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