The commercial team used Within3’s virtual engagement platform to hold a week-long, online advisory board meeting. Six US-based participants – including disease specialists, nurse practitioners, and medical directors – answered 15 questions. Prior to the start of the over-time session, participants joined a live one-hour webcast to understand session objectives and how to use the platform.
To obtain the highest-quality feedback from the participants, the team opted to use a combination of open-ended questions accompanied by images – allowing participants to provide as much information as they wished – and document annotation, in which participants added comments and suggestions in a collaborative environment. Questions in the session included What does the term ‘lapsed user’ mean to you?, Would you use a different phrase for patients who have stopped/started this medication? and Do you feel the content or statistics on this page are new or compelling information to you?