Skip to main content
February 1, 2024

Within3’s Jason Smith in Journal of mHealth

Patient insights are valuable and should be prioritized as a critical piece of any insight-gathering strategy.
true value of patient insights

In the Journal of mHealth, Within3 Chief Technology Officer Jason Smith writes about the value of patient insights and how pharma teams can harness them to their full potential.

“The quest for these ‘a-ha’ moments extends beyond data accumulation; it involves delving into the intricate tapestry of patient experiences, clinical trials, and drug reactions,” writes Smith. “The power of these insights lies in their rarity and transformative capability to shape strategies and cater directly to customer needs.”

When repurposed effectively, patient insight paves the way for a future more attuned to the needs of those it serves. This reorientation fosters an environment where patients are not just recipients of care but are active participants in their health journey, improving care for others. Insights facilitate the creation of tailored solutions and treatments, steering healthcare toward a more empathetic and patient-centric culture.

Related Content

Using Within3 to strengthen a patient-centric commitment

Galapagos shares how its Patient Engagement Council brings experts together to center patient feedback in the drug development process. Read more in this patient engagement success story.

Getting the patient perspective

“We work hard to incorporate the patient’s voice into everything we do…so it’s extremely important to be able to hear directly from them what their experiences are.” Learn more from a Within3 client working to incorporate patient perspectives in pharma.

“It is imperative to understand that patient insights are not just data points but narratives that transcend the confines of clinical trials and drug reactions,” says Smith. “Insights guide the healthcare industry toward a more compassionate and effective approach.”

Read the full article in Journal of mHealth.

More insights, direct to your inbox.

Get our newsletter.